UX

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UI

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PRODUCT DESIGN

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UX . UI . PRODUCT DESIGN .

Stage 1

Research

"The UX research phase is the compass guiding design; the deeper you explore, the clearer the path to meaningful solutions."

Initial research phases shows wireframe and user-flow diagrams constructed to cross analyse industry leading brands in 3D printed lamp design.

First research was conducted moving around the websites architecture for wooj.design & creme-atelier.com. You can observe the juxtaposition of brand and ux design for the website, showing the simplicity and repetition found when researching the creme-atelier brand. In comparison, wooj.design has a rather clunky user-flow, as outlined in the user-flow diagram analysis study, showing a feedback loop in finding new in, which shows in two navigation menus. There is a lack of clarity, with user-centred design, where the website does not define a clear journey for the shopper to find a specific lamp (which they may have seen on social media).

In conclusion, the simple navigation bar, and branding which creme-atelier adopts, gives a much improved user journey when comparing with wooj.design. Hence, Lumishrooms design began upon a framework of creme-atelier's minimalist style which put usibility at its forefront.

Stage 2

Design Prototypes

"AI art is not the replacement of human creativity but its extension, where algorithms become the brush and innovation becomes the canvas."

Stage 2 of the UX journey sees the utilisation of ai tools to generate and ideate the initial design directions for the basis of Lumishroom's web design & landing page.

The design looks at the juxtaposition between nature and technology. With two lines of enquiry whilst in stage 2: designing prototypes phase, the first being an aspirational interior to enimate the theme of the lighting whilst mainting a nature inspired form routed in mushroom studies.

The second phase of design ideation sees a nature taking center stage, elluding the mushroom inspired lamp forms to sit in an enchanted like forest-scape. Emoting a deep sense of calm, and heightening the immersion and cohesion to a natural and sustainable ethos the brand hopes to inspire.

In parallel to iterative ai mood boards, there was a study conducted extracting the mock-ups into a lo-fi wireframe, giving a more direct line of insight into the most successful designs. With focus on navigation bar readability and CTA. Leading to Stage 3 of the design process to analyse Stage 2 through the eyes of personas, to determine the next line of enquiry.

Stage 3

Personas

Due to time constraints the use of both in person interviews and ai generated personas were used to act as Stage 3 of the design process. To critically analyse the design prototype phase, to give insight to how the next stage should be informed.

The findings show a clear dilution of design ethos, where the ai generated mock-ups are placed in a forest setting, this negates from appealing to the target audience of 20-40 young environmentally concious proffesionals. Instead this was appealing to a younger audience and parents, as there is a child like sensibility where there is a glowing forest.

In conclusion, to heighten the brands identity a juxtaposition between the lamps form and its setting needs to be achieved. The most prominent would be to place the object within a city-scape, to give maximum contrast an eluding to the brands focus of nature with technology.

Ellie Green
20, Eco-Conscious Student
“I love the forest scene! It feels magical and immediately reminds me of nature, which aligns with my values. Plus, the biodegradable PLA lamps are such a great idea.”
Occupation: University Student, Environmental Science
Goals: Reduce ecological footprint, decorate her dorm room sustainably. Decorate her dorm room sustainably. Purchase products that align with her eco-conscious values.
Frustrations: Overwhelming product options on websites. Lack of transparency in materials and sustainability practices.
Why this page resonates: The forest aesthetic directly connects with her passion for the environment. The minimalistic design and clear sustainability messaging make her feel reassured about her purchase.
James Smith
28, Young Urban Professional
“The first design is so sleek and modern! I love how the architecture complements the minimalist vibe of the lamps. It makes me imagine them fitting perfectly in my living room.”
Occupation: Graphic Designer
Goals: Incorporate unique, modern designs into his apartment. Support small businesses and innovative brands. Showcase products in his space that reflect his creative personality.
Frustrations: Products that feel generic and mass-produced. Websites with overly complicated navigation or too much clutter.
Why this page resonates: The brutalist architecture mirrors his love for industrial-chic designs. The user-friendly navigation matches his fast-paced lifestyle.
Sophia Clarke
35, Tech-Savvy Parent
“The third design feels so cozy and family-friendly. The soft pink glow of the lamps is just what I’d want for our evening storytime. It’s also great to know the material is biodegradable.”
Occupation: Freelance Developer
Goals: Create a warm, inviting atmosphere at home. Teach her kids about sustainability through conscious purchases. Invest in durable, stylish, and innovative home products.
Frustrations: Products that are not kid-friendly or durable. Lack of storytelling on why a product is sustainable.
Why this page resonates: The warm, inviting aesthetic appeals to her family-oriented values. The clear emphasis on sustainability aligns with her desire to teach eco-conscious habits.

figma lo-fi prototype

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LO-FI

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PROTOTYPE

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Stage 4

Brand Identity

The logo design integrates parametric forms derived from advanced digital modeling. Once finalized, a custom-coded script animates the logo through 36 stills, creating a seamless rotating effect. This process results in an interactive and dynamic brand identity, as showcased here.

Color palettes are vital in branding, conveying identity and values. This palette reflects the essence of a sustainable lighting brand through earthy, natural, and harmonious tones.

Process reels are shown below to demonstrate a simple process for customising the LumiShroom Logo to add the opportunity for a rotating interactive animation as part of the brands design.