UX

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UI

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WEBSITE DESIGN

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UX . UI . WEBSITE DESIGN .

Stage 1

Research

"The UX research phase is the compass guiding design; the deeper you explore, the clearer the path to meaningful solutions."


Aspire Education London (AEL), sets out to showcase elite tutor's based in London, with a target clientel spanning public & private institutions. The agencies existing host of tutors sees a high caliber of academic excellence, from ivy league universities, UCL & oxbridge.


To set out designing the brand language and web design for AEL, first there was the all important research phase. Taking ample time to analyse the current market and critically determine where the exiting websites of similar domain, fall short and excel.

Stage 2

Logo Iterations & Brand Identity

"AI art is not the replacement of human creativity but its extension, where algorithms become the brush and innovation becomes the canvas."


Logo generation, a look at the initial design proceeding to the final design. Taking inspiration from companies such as Apple.

Utilising a 3D glass effect which adds depth, class and an elite sensibility to the Aspire Logo Design, whilst maintaining its readability as a pillar.

Stage 3

Design Prototypes

Design prototypes were created in Figma for Aspire Education London, serving as a crucial step in organising the website’s structure before development in Hostinger. These prototypes provided clarity in layout and user experience, making collaboration more efficient and ensuring alignment with the client's vision. The interactive nature of the designs also made presentations more engaging, allowing for seamless feedback and refinement before moving into the build phase. This approach greatly enhanced workflow efficiency and overall project organisation.

Stage 4

Personas —User Analysis

Due to time constraints the use of both in person interviews and ai generated personas were used to act as Stage 4 of the design process. To critically analyse the design prototype phase, & give insight to how the next stage should be informed.


Final UX Recommendations for Aspire Education London:

Ensure quick access to services (e.g., GCSE, A-Level, University Admissions). Highlight tutor expertise & success rates on the homepage. Offer structured filtering (e.g., subject, availability, price, experience). Make the booking process seamless – fewer clicks to action.

  • Emily Carter

    42, The Ambitious Parent

    Occupation: Marketing Executive
    Location: North London
Family: 14-year-old son preparing for GCSEs

    Pain Points: Wants her son to get top grades to secure a place in a competitive sixth form.
    Struggles to find high-quality tutors with a proven track record.
    Has a busy schedule and needs flexible tutoring options.

    Goals: Find personalized tutoring for core subjects like Maths, Science, and English.
    Access detailed tutor profiles and success stories on the website.
    Ensure online or in-person tutoring fits around her son’s school hours.

    How Aspire Can Help: Clear navigation to subject-based tutoring services.
    Case studies showing previous student success stories.
    Booking system with filter options (availability, price, tutor rating).

  • James Patel

    39, The Concerned Parent

    Occupation: IT Consultant
    Location: South London
Family: 12-year-old daughter struggling with confidence

    Pain Points: His daughter lacks confidence in Maths and English.
    Feels overwhelmed by the many tutoring options online.
    Needs a supportive environment rather than high-pressure tutoring.

    Goals: Find a nurturing tutor to boost his daughter’s self-esteem.
    Understand the teaching approach before committing.
    Discover affordable yet high-quality tutoring.

    How Aspire Can Help: A clear value proposition on the homepage addressing student confidence-building.
    Trial sessions or an introductory chat with tutors.
    Testimonials from other parents reassuring the approach.

  • Sarah Huang

    45, The Future-Planner Parent

    Occupation: Finance Manager
    Location: West London
Family: 16-year-old son applying to Oxbridge

    Pain Points: Needs tutors who specialize in Oxbridge admissions and interviews.
    Concerned about personal statement and UCAS application strategy.
    Wants structured, high-quality tutoring tailored to university entrance exams (e.g., BMAT, LNAT).

    Goals: Find expert tutors who know the Oxbridge admissions process.
    Access university application workshops and mock interview prep.
    Understand how Aspire’s tutoring can differentiate her son’s application.

    How Aspire Can Help: Dedicated university prep section with services for Oxbridge & Russell Group applications.
    Highlight expert tutors with experience in competitive admissions.
    Clear call-to-action for consultation booking to discuss custom plans.

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